Join StartupSB for an opportunity to learn from entrepreneurs who have created products and established their manufacturing efforts in China.

Get real time, and real world information about how to create your products behind the great wall in this event that will feature a panel discussion and case studies from area experts.

Join a panel discussion featuring professionals who have created a variety of products in China.

New to the topic? This article should get you ready for the event:



Todd Metlen
Co-Founder of Blue Ox Industrial (
Todd specialities in being a production partner by helping to take an idea, through to design, production and delivery. Todd has brought products to market can be bought in many high street stores like Apple, Target, Frys, Walmart and HSN. In his ventures with he has built a trusted design and manufacturing process in China where he can pitch a new product from design and sell the first production run before manufacturing starts.

Over the past 25 years, Todd has been a key contributor to the development of successful consumer products and business ventures for companies like BMW, Siemens, Compaq, Samsonite, Phillips, Johnson & Johnson, Porsche Design Golf, Nokia, and Blue Microphones. He has held senior positions with BMW in their Southern California Design Center, Nokia, and several startup companies including Revolve Electronics.

Greg Macke
Founder of Paint Spy
Paint Spy is a car buying and inspection service and online site guiding people to inspect a used car and get valuable and often hidden details before purchasing it. The product has millions of YouTube views and franchisees, and the PainSpy technology was developed in China.

Django Dexter
Senior Director of Sales & Marketing, Global Product Engineering and Business Development at MMI Holdings Ltd and Principal – Gaviota Global Industries (
Django Dexter is an international manufacturing executive based in Santa Barbara. Django is a Sr. Director of MMI Holdings where he directly manages the manufacture and sale of 800-million products per year. He has accumulated a broad knowledge of high-volume domestic and overseas manufacturing through his 15-year career and has founded multiple companies along the way. While volunteering as a UCSB startup mentor, Django saw a significant gap in manufacturing know-how in new businesses, leading to his founding of Gaviota Global Industries in 2013, which helps startups navigate the difficult world of overseas manufacturing. He holds a Mechanical Engineering degree and 14 granted US patents.

Krista Treide
President at Modus and Chief Brand Officer at ONIRACOM
Corporate executive turned entrepreneur, Krista has over two decades of international business expertise, was an expat for Nike in Hong Kong and Tokyo and has an extensive background in building brands and products helping drive business for companies ranging from start up to Fortune 100 organizations. She has worked across many market sectors including technology, consumer products (footwear, apparel, equipment, accessories), health and wellness, hospitality/guest services, and more.A few brands in her portfolio include Nike, UGG Australia, Diesel, Seven for All Mankind, Tsubo, Hurley, Michael Stars, Reebok, Speedo and others.

After two life altering events in 2006, she passionately infused philanthropy with her brand building work and co-founded two social enterprise companies, pioneering the space and as has helped serve advisory roles for others that focus on philanthropic capitalism as their core brand platform. Krista’s been building products on behalf of brands or for her own businesses in Asia, Europe and beyond for over two decades.

Pat Devaney
VP, Sr.VP at Stella International Holdings Limited
Pat has 37 years in the footwear business working with Nike, Reebok, Mizuno, and Deckers Brands where he developed expertise sourcing, development,advanced concepts and production
He’s spent the last 9 years with the Stella Group, a company that provides manufacturing services for 35 brands just over 60 million pairs annually. Brands range from Prada,Bally , to Timberland, UGG,Rockport, Cole Haan to Nike and Under Armour. Stella International also owns a OEM handbag business and about 200 retail stores in China under the factory brand Stella Luna.

Tony Winter
Chief Technology Officer at QAD

Tony Winter has over 25 years of expertise in the software industry. He is the Chief Technology Officer for QAD Inc, a leading provider of cloud enterprise software and services designed for global manufacturing companies. Overseeing a global team of research and development personnel, managing the technical relationships with many prominent technology partners, and leading technology innovations in Web, Analytics, Mobile, Cloud, IoT and User Experience (UX).

Industry recognitions include CTO of the Year Award, 2016 – Global Excellence Awards, Distinguished Engineer presented by QAD, and a published U.S. and international patent for technology used in services-oriented architectures (SOA). After graduating in the UK he has lived and worked in many countries globally.


Beer and wine are provided with your ticket.
Thank you to Captain Fatty’s Craft Brewery, our beer sponsor for the night!

Event Details

When: Thursday, March 23, 2017
Time: 6pm to 9:00 PM
Where: THE SANDBOX Santa Barbara
414 Olive Street, Santa Barbara, CA 93101

Tickets are $20 in Advance
and $30 at the door.

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