Santa Barbara Startup List

Curtesey of David Pricco

Santa Barbara Startups & Tech Companies

This is a list of Santa Barbara tech companies and startups that was created by David Pricco, and then later expanded to provide as a resource to the UCSB Technology Management Program.  You can find the original and perhaps more updated list on David’s website.  A huge thank you to David for sharing with the StartupSB community!

“The list makes special reference to companies originated from UCSB. The list is not exhaustive, but covers the big, interesting, and important startup and tech companies in town to the extent that I am aware of them, and most of the more interesting smaller ones as well. If I’m missing anything please let me know.” – David Pricco (


Software > Enterprise Resource Management
Public Company, based in Santa Barbara
1,500+ Employees
Founded: 1979
QAD develops enterprise resource planning software for auto, high-tech, food, consumer products, life sciences, and industrial manufacturing companies globally. This software gives companies a platform for managing their materials, supply chain, manufacturing process, customer relationships, etc.
100 Innovation Place. Santa Barbara (Summerland)

Citrix Online

Software > SaaS > Productivity
SB based subsidiary of a Public Company

Founded: 1997

Originally founded as ExpertCity by UCSB Computer Science professor Klaus Schauser to create an online market for computer support. ExpertCity took in $34mil in venture capital but could never quite get their support marketplace business model to work. To enable their service they had developed remote desktop sharing software, which eventually evolved into GoToAssist (remote support tool) and GoToMyPC (remote computer access).

In 2003 ExpertCity was acquired by by Citrix Systems, a big public software company specialized remote access infrastructure, for $225mil, and rebranded it as Citrix Online, retaining most key developers . Citrix Online has since fully developed GoToMeeting (online meeting software) and GoToWebinar (web conference software) products as well.

7408 Hollister Ave. Goleta

Conversant (formerly: ValueClick / Commission Junction)

Online Marketing > Advertising Network

SB based subsidiary of a Public Company

Founded: 1998

Commission Junction is the largest online affiliate advertising network. Enabling website publishers to earn a commission on sales generated from website traffic sent by them to online merchants. Commission Junction was acquired by ValueClick in 2003 for $58mil. ValueClick also runs other types online advertising campaigns through their various divisions out of their Santa Barbara office.

530 East Montecito Street. Santa Barbara


Military Contractor

SB facilities, part of a Big Public Company

Raytheon is a large government military contractor, building all manner of missiles, surveillance, and other high tech military systems. 1n 1998 Raytheon purchased the Santa Barbara Research Center and has folded it into their Raytheon Vision Systems division, primarily to develop infrared detector products. Also in Santa Barbara is Raytheon Space and Airborne Systems, Raytheon Electronic Warfare Systems, and Raytheon Santa Barbara Remote Sensing.

6380 Hollister Avenue. Goleta

Network Hardware Resale

Communications > Equipment

Santa Barbara based company, 250+ employees

Founded 1996

With offices in New Jersey, Dallas, London, Amsterdam, and Singapore, Network Hardware Resale sells used and refurbished networking equipment. Network Hardware Resale has raised over $50mil in Venture Capital from Allied Capital.

26 Castilian Dr. Santa Barbara


Medical Device


UCSB Technology Management Program originated company

Founded: 2001

Founded by TMP students Ali Perry, Byron Meyers, and Brenton Taylor, Inogen is a developer of portable oxygen compressor devices, an alternative to large oxygen tanks for people suffering from chronic obstructive pulmonary disease. Inogen has raised over $66 million dollars from Accuitive Medical Ventures, Arboretum Ventures, Avalon Ventures, Novo A/S and Versant Ventures.

326 Bollay Dr. Goleta


Electronics > Home Audio Equipment

Medium Sized Company, 150-200 employees.

Founded: 2002

Sonos designs, manufactures and sells high end multi-room music systems that connect to the Internet, wirelessly stream music to different rooms in a users home, and are controllable via computer, iphone, ipad, and android devices. Sonos has taken in over $40mil in Venture Capital funding from Index Ventures and BV Capital.

223 E De La Guerra St, Santa Barbara


Software > SaaS > Cloud Computing


Founded: 2006

RightScale provides a Cloud Computing Management Platform that makes it much easier for websites, SaaS providers, and online apps to manage and automate their cloud based servers and processes. RightScale has taken in over $40mil in Venture Capital funding from Tenaya Capital, DAG Ventures, Benchmark Capital, Index Ventures, and Presidio Ventures.

402 East Gutierrez st. Santa Barbara


Engineering / Clean Tech > Power Conversion

Founded: 2007

Founded by UCSB researcher Primit Parikh Ph.D and UCSB professor Umesh Mishra Ph.D., Transphorm manufactures ultra-efficient power conversion modules built using proprietary Gallium Nitride based technology.

115 Castilian Dr. Goleta

D2 Technologies

Communications > VOIP

Founded: 1993

D2 technologies develops software for online IP communication, including digital signal processing, voice and video communication and instant messaging for smart phones.

104 West Anapamu Street. Santa Barbara

Education > Online > Graphic Design

Medium Sized Company, 150-200 employees

Founded: 1995 is a subscription based online training library of videos that instruct users how to use leading image, photo, website and video editing software and office software. It was founded by, and is still run by, Lynda Weinman, who literally wrote the book on webdesign back in the 90s. received $100mil in funding from Accel Partners, Spectrum Equity and Meritech Capital Partners in 2013.

6410 Via Real, Carpinteria


Software > SaaS > Property Management


Founded: 2006

Founded by Klaus Schauser (of Expertcity) Appfolio makes a SaaS based program that property management companies use run their business. Appfolio also has plans to make business management SaaS for other kinds of businesses in the future. AppFolio has taken in $30mil in Venture Capital funding from BV Capital, Cisco, and the Investment Group of Santa Barbara (IGSB).

55 Castillian Dr. Goleta

Eucalyptus Systems

Software > Cloud Computing


UCSB originated company

Founded: 2009

Eucalyptus Systems develops and supports open-source software that allows firms to use their own computers and private datacenters as a private or hybrid cloud computing resource. Eucalyptus has taken over $25mil in funding from New Enterprise Associates, Benchmark Capital, and BV Capital.

130 Castilian Dr. Goleta

Yardi Systems

Software > SaaS > Property Management

Founded: 1984

Yardi Systems, Inc. develops real estate management software. Over the years they have a acquired many related companies and folded them into their own products.

430 South Fairview Ave. Santa Barbara


(formerly: Ring Revenue)

Online Marketing > Advertising Network


Found: 2007

Founded by a local group of three former CallWave guys, RingRevenue is a technology company that provides a complete cloud-based solution for call marketing automation. Their platform provides detailed attribution and analytics, complete campaign management and mobile optimization tools to give marketers insight and control on the quality of inbound phone calls, plus the ability to optimize spend. RingRevenue’s pay-per-call features enable ad publishers to be paid by advertisers based on the quantity and quality of phone calls they drive to an advertiser’s call center. RingRevenue has partnerships with Fortune 1000 and Inc 500 brands, premier agencies and media publishers, and is also integrated into the major performance marketing networks, such as local company Commission Junction, and Rakuten Linkshare. RingRevenue has raised $10mil of Venture Capital from GRP Partners, Rincon Venture Partners, and Great Pacific Capital.

125 E. De La Guerra St. Santa Barbara

Impact Radius

Online Marketing > Attribution Technology


Impact Radius develops online advertising technology that aids in advertiser/publisher relationship management, multi-channel tracking, analytics and sale attribution. Impact Radius has raised over $6mil in Venture Capital from Redpoint Ventures.

10 E Figueroa St # 2, Santa Barbara


Software > SaaS > Construction Management

Founded: 2003

ProCore develops project management software for construction companies. ProCore’s software works mostly though normal email for most members involved, and only admins/managers need to regularly log into their online dashboard. Procore has raised over $5mil in Venture Capital from Great Pacific Capital, and O’Connor Ventures.

1224 Coast Village Circle. Santa Barbara (Montecito)


Software > SaaS > Data Center Management

Founded: 2008

50+ employees

LogicMonitor provides SaaS-based data center monitoring of physical, virtual, and cloud-based IT infrastructures.

12 E. Carrillo St Santa Barbara (Montecito)


Semiconductors / Materials > Solid State Lighting


UCSB originated company

Founded by researches/professors Shuji Nakamura, Steven Denbaars and James Speck of UCSB, Soraa developer of LED and laser-based lighting and projection display technology. The company utilizes unique technology relating to the growth of Gallium Nitride wafers to create high efficiency blue and green lasers and LEDs. Soraa has raised $5mil from Khosla Ventures.

485 Pine Ave. Goleta


Health Products > Testing Kits


Founded 2004

BioIQ makes simple, high tech, easy to use medical diagnostic kits that test for heart, kidney, liver, and colorectal diseases, diabetes, osteoporosis, and prostate cancer. Each kit is sent to a specialized labratory, and requires only a mouth swab or pinprick, while equivalent tests sent to more general labs often require an entire vial of blood. Users then receive results through an intuitive online dashboard. Originally BioIQ targed consumers directly, trying to be the netflix of medical tests. They’ve since changed their strategy towards targeting large employers and health insurance companies, as early detection of these health issues significantly reduces long term healthcare costs. Bio IQ has raised over $3.5mil in Venture Capital from Great Pacific Capital.

1222 State Street #200. Santa Barbara


Software > SaaS > Social Networking

Founded: 2003

IntroNetworks makes white-lable private social networks for various companies and groups. IntroNetworks’ networks focus on visualising the proximity of members to one another based on shared skills, interests, and goals. Intro network has raised over $3.5mil in Venture Capital from Adobe Systems and other investors.

1280 Coast Village Circle. Santa Barbara


Website Publisher > Product Comparison


Founded: 2010

Founded by Bryant Johnson and Kevin O’Connor, previously co-founder & CEO of DoubleClick (acquired by Google for $3.1bil) is a comparison engine which combines publicly available data with content written by FindTheBest employees (especially interns!) comparing different products as well as many general categories. FindTheBest hopes to sell ad inventory against this content, but is focusing on traffic growth in the near term. FindTheBest is funded by Kleiner Perkins Caufield and Byers.

QAD campus at 100 Innovation Pl. Santa Barbara (Summerland)

Active Life Scientific

Medical Devices > Diagnostic Instruments


UCSB Technology Management Program originated company

Founded: 2007

Founded by Davis Brimmer and Alex Proctor originally as a project for the TMP New Venture Competition, Active Life Scientific develops and manufactures a medical device called BioDent which measures bone tissue strength by making a tiny dent on the surface of the bone using a highly sensitive needle, commercializing a technology developed at UCSB by Paul Hansma PhD. Active life has raised over $200k in seed stage funding.

10 East Yanonaoli Street. Santa Barbara

Phone Halo

Communications > Phone Accessory / Proximity Sensor


UCSB Technology Management Program originated company

Founded: 2008

Founded by Chris Herbert and Christian Smith originally as a project for the TMP New Venture Competition, Phone Halo develops, manufactures, and sells a device that senses the distance between your cell phone, and another object like your keys, and alerts you when you lose them by beeping and activating an app on the phone.

316 State St. Santa Barbara


Online Marketing


Founded: 2007

SB office. Head office in San Francicso

Tapjoy provides a platform for internet advertisers to advertise within social games.

32 Anacapa st. Santa Barbara

Ontraport (formerly Office AutoPilot)

B2B SaaS > Online Marketing Software

Founded: 2006

45+ Employees

Ontraport provides a CRM and marketing process platform that focuses on automating recurring business processes.

2040 Alameda Padre Serra #220

riptide io

Software > Device networking and integration


10 employees

Founded 2011

Riptide IO helps companies integrate and manage large networks of sensors and other smart devices.

315 Meigs Road, Suite:A110. Santa Barbara

Online retailer for maps

Founded: 1991

Provider of mapping products and solutions to business, education and consumer markets.

120 Cremona Dr, Suite H

HG Data

Business Intelligence


Founded: 2010

HG Data is building a business intelligence database from unstuctured web data across several verticals. Basically they sell leads of businesses that use or need particular enterprise software. HG data has raised about $3m in funding.

15 W. Figueroa. Santa Barbara


Software > SaaS > Product Management


Founded: 2013

ProductPlan is web-based software that helps companies develop and communicate their strategic product roadmap.

5385 Hollister Ave. Suite 212


Software > Productivity


Founded: 2007

Cogi software transcribes audio to text. Allowing users to capture, review and share the ideas from meetings, lectures and phone calls.
901 Olive Street, Santa Barbara


IT > Software Development and Deployment

Founded: 1996

Novacoast is a software developer specializing in custom development of identity management software, security and compliance software, Enterprise applications, B2B web applications, and open source software installation.

1505 Chapala St. Santa Barbara


IT > Software Development and Deployment

Founded: 2012

Ansible is an IT orchestration engine that makes applications and systems easier to deploy

1482 East Valley Road, Suite 888. Montecito


IT > Cloud

Founded: 2009

Appscale makes Platform-as-a-service software for businesses which allows users to host their google and other apps on their own servers.

UC Santa Barbara



Founded: 2007

Aurrion produces photonics and silicon based microsystems.

130 Robin Hill Rd, Goleta

Green Hills Software


Founded: 1982

Green Hills makes equipment embedded operating systems

130 Robin Hill Rd, Goleta

Service Objects

Software / Marketing

Founded: 2001

Service Objects keeps a huge database of customer contact info for use in marketing lead validation.

133 East De La Guerra St., Suite 10

Intervals (aka Pelago)

Software – Time Tracking SaaS


Founded: 2006

Intervals makes Online project managemnent and time tracking software for business.

423 N Milpas st.

Local Market Launch

Marketing – Online Local SEO

Founded: 2012

Founded by Brian Coryat, the founder of ValueClick, Local Market Launch manages local directory listings and SEO for small businesses

118 E Ortega st.


Virtual Reality Software

Santa Barbara based company, 30+ employees

Founded 2002

WorldViz creates interactive visualization and simulation software. They provide Fortune 500 companies and universities with Virtual Reality software & hardware, and unparalleled immersive visualization experiences.

614 Santa Barbara St, Santa Barbara

Additional Engineering Companies:

Advanced Propulsion Technologies: engines and powertrains for commercial and military

Advanced Scientific concepts: 3D video cameras

Affinity Biosensors: sensors

Agile Materials: materials for wireless devices

Anasys Instruments: thermal analysis instruments

Aurrion: silicon photonics fabrication

Asylum Research: atomic force microscopy

Atone Wirelss: RF front-end for wireless networks

Calient: MEMS photonic switching equipment

Calix (SB office, acquired Occam Networks): Telecommunications & Broadband Equipment

CBrite: polymer semi-conductors

Channel Technologies Group: piezo-electric ceramics & transducers

Cree (SB office): LEDs

Custom Sensors & Technologies, Inc: Sensors

FLIR: thermal imaging, microcircut design

Freedom Photonics: High Performance Photonic Integrated Circuits

Gravity Power: energy storage

IMT Innovative Micro Technology: MEMS (microelectromechanical systems)

Inlustra: Galium Nitride substrate growth for LEDs

Invenios: integrated nano micro systems

Moseley: wireless transmission systems

Reasonant LLC: mobile device radio front ends

South Coast Photonics: thin film electronics

SpectraFluidics: vapor trace chemical detection

Superconductor Technologies (STI): HTS (High Temperature Superconducting) wire (moved to Austin TX)

Toyon Research Corporation: sensor and weapons systems analysis

Uptronics: robotics

Additional Software Companies:

724 solutions: IP network and data services (acquired by Mobixell)

Acroamatics: Computer Data Systems

Agile Business: Business Process Management Cloud Solutions

AgileRF: tunable wireless components

AlwaysOnPC: mobile virtual desktop software

Appscale: cloud computing infrastructure for business apps

AutoVitals: Marketing software for the auto industry

Benifit Software: HR software

Built On Logic: Lifepal personal coaching software

Claveo: Secure mobile platform

Classmob: education lecture interaction software

Current Analytics: building energy management integration

CyberSitter: internet filtering software

DigiFit (formerly iTMP): fitness iphone apps

DigitalRibbon: cloud based computing marketplace

EZ-Assure: security and parking software

FastSpring: ecommerce software

Feedcamp: project management software

Frontier technologies (FTI): business operational/process systems

Groundswell Technologies: real time analysis of environmental data

iStoryTime (Zuuka): software based children’s books

Kidzmet: intellegence and personality tests for children.

Kollmorgen: manufacturing automation

Lastline: internal network security

Mindflash: online training software (moved to Palo Alto)

Outreah Systems: CRM (Customer Relationship Management) software

Redspin: IT security (Carpinteria)

ServiceOjbects: email / address validation

SmartRecipt (formerly Nutricate): nutritional data on receipts

Self Echo: elearning analytics

SocialStay: mobile social apps for hotels

Solid Oak Software (CyberSitter): internet filtering

TipTrades: online investment alerts

TranDS: marketing data analysis

Truston: credit and identity theft monitoring

VIMA Technologies: image filtering software

Virtual World Computing: secure virtualized browser “Cocoon”

Whitestone Research: facility cost forecasting software

WorldViz: 3d/virtual reality content creation software

ZOS Communications: mobile location app

Additional Web Companies:

Estelea: builds web companies (including, impact radius)

Givezooks!: Social nonprofit crowdfunding platform

MyNewFinancialAdvisor: online financial retirement planning service

PayJunction: online credit card processing

PicDish: food photo sharing app

RightRental: rental listings site

RightSignature: online digital signatures

Snapwire: Mobile Photography Marketplace

Netplenish: online deal shopping

MemoryGarden: Online community or families of Alzheimer’s patients

Shoptricity: online shopping deals and rewards

Additional Online Advertising Companies:

AdMax Media: online advertising

Audience Science: online advertising

Celebros: search and analytics

Coull (formerly RevUpNet): Online Video Ad Network & Performance Marketing Agency

Connexity: ad tracking and retargeting platform (Ventura)

Likeabilitee: social visualization

Local Market Launch: SEO and web marketing

MediaTrust: online advertising exchange

Oniracom: PR and Marketing for the entertainment industry.

OwnerIQ: online ad targeting

Search Engine Pros: SEM

Social Prize: online contests for brand promotion

ValueLeads: PayPerCall Marketing

Additional Medical Companies:

Sientra: Breast Implants

Acelot: cheminformatics / drug discovery

ACMI: Endoscopes

Advanced Vision Science: ophthalmic medical devices

Celerus Diagnostics: cancer diagnostics

ConMed: Surgical & Patient Monitoring products

Cytomx: antibody generation (moved to SF)

Dako: cancer antibodies, instruments and software

Helix Medical: custom manufacturer for the medical devices

iFluidics: Commercial system for mixing, seperating, and concentrating molecular/biological components for biotech and pharma. (UCSB spinoff)

InTouch Health: remote presence for robotics equipment developer

Medtronics: medical devices

Storz: Endoscapy imaging

Sirigen: fourecent biomarkers (acquired by Becton, Dickinson)

Strategic Healthcare Programs (SHP): Medical Software

TrueVision Systems: 3D cameras for surgery

ValenTX: Obesity Treatments